What they do not realise is the speed of your server and site load does matter. Fast Website Page Loading vs Server Load
You may be a little confused by this, you may be thinking 'If I have a fast loading website page, would that not mean the server is fast?' The answer is no, here is a brief explination:
When you load one page on your website you are using a small amount of RAM and CPU, the webpage may load fast. However when your website has visitors, each visitor will be loading different pages which will use more RAM and CPU due to the processing needed from the DB and website template.
You should always use a VPS or Dedicated server if you are serious about your website (if it is receiving regular users). Shared servers are generally over crowded and at peak times will become slow with a high CPU usage. Having your VPS guarantees your own dedicated resources.
So in short, a fast loading web page does not mean a fast loading website as Google, Yahoo and Bing will try to crawl hundreds of your pages at once. How Can Google Help Me?
You may not no yet but Google has its own page speed test. This is not based on how fast or slow images load but how fast the structure of the website (coding/java) loads.
Google has a ranking tool which ranks your website and give tips on how you can increase the speed. If server/website speed was not important to Google why would they build an extensive tool related to Page Speed?
Here is the Tool -> Page Speed Online
*It is important to have a fast loading website in terms of execution of images and content to allow your users to have a better experience. Tips For Speeding Up Your Website
If you do not know what you are doing, hire someone from odesk or freelancer to complete the task for you. One incorrect line of code WILL break your whole theme. Also backup your whole website prior to allowing anyone to edit it and provide only a temporary password which you should change when finished.
Compress images using an online compression service and re-upload them. Do not use editors if possible (built into the website), we recommend using kompozer and copying the html code into the source editor of the website.
Do not resize images inside your website editor, your server will have to take time to process the conversion. Create the correct size images and upload them.
One of the biggest factors which effects the speed of your website is the HardDrive speed. If the HardDrive has a slow execution it will slow down your website. No matter how much you upgrade your CPU and RAM, if your HDD is slow, the website will not speed up. There We Have It
Google offering a Page Speed Online test is almost certain proof that page speed does matter, if they did not care they would allow you to keep your website in a bad and slow condition.
If you want to start ranking better try and increase your page speed to start! At the time of writing this blog post PLRAssassin.com had a rating of 82 (room for improvement) when we started our score was 30!
Many decide to go for the low cost no thrills shared hosting offered by the likes of Hostgator and GoDaddy.