Brand Authority

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Description

To succeed in today's fierce market (no matter what industry you're in), you need to build a brand.

Take a look at some of the biggest brands in the world:

Don't they all ring a bell?

When you think of a company like Apple, what do you think of?

Here's what I can think of:

- Simple yet sophisticated

- High-tech/innovative

- Great designs

And what about McDonald's?

- The golden arches

- Consistent taste and service no matter which McDonald's you go to

The bottom line is, these are companies that have stuck with consumers.

That's exactly how you want to build your brand, even if you're trying to build a small business or personal brand.

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