Business Vitality
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Business Vitality – Week of August 11th, 2014

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Description

Ever wondered how business works on a scientific level? Purchasing a product is based on a level of needs and wants. You buy water for example, because you need it, whilst you buy the latest PC game because you want it.  The most difficult part of business is trying to persuade a customer that they want your product, if it does not come under the need category. Learn how our brains and gut instincts create a sale!

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Date 18 August 2014

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