FB Mastermind Continuity
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FB Mastermind Continuity

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Description

While traditional continuity programs continue to grow, they often lack the one thing that will increase your retention—a community.

Put yourself in your customers' shoes for just one second.

When you first join a traditional monthly or recurring membership site, you're excited. Maybe you even go out and tell people how good it is, causing them to also join.

But as time starts to pass, that excitement dies down because either you don't feel invested or you're just plain stuck.

What you’ve just experienced in this “hypothetical” situation is what the majority of folks experience whenever they buy products. Those feelings of dissatisfaction result in angry customers, high support costs for you, and refunds.

This is one of the main reasons why continuity programs have short retention rates, typically averaging only 3 months max.

So what's the solution?
How can you prevent these negative feelings in your customers?
How can you offer both a community and your great product?

The answer is by using Facebook as a platform to create a community of customers.

You see, Facebook continuity programs are growing in popularity because:

1)    They offer a community;
2)    They offer access to information, wisdom, advice, and tips; and
3)    All of this is available in one centralized area.

For customers, having access to an active Facebook continuity program is appealing because if they ever lose, they know you have their back. They can contact either you or your moderators for help and receive an answer quickly.

Yes, it is true that many people can get caught up in Facebook and allow it to eat all of their time, but the advantages outweigh the possible disadvantages.

I'm sure you would rather have someone stay for 12 months vs. 2 months, right?

Even so, I’m sure you still have plenty of questions like:

•    Can this work for any niche?
•    What kind of tests can I put the program through to ensure that it will sell?
•    How am I supposed to sell to my Facebook group?
•    How do I convert my subscribers with no sales letter?
•    How do I deliver content without it getting lost in all the posts and comments?
•    Will this show me how to get rid of expensive membership software?
•    What about security? How can I protect my goods?

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Date 06 August 2015

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