You're not in business if you aren't building a list.
Whether you're selling information products or widgets, you should be building a list of subscribers.
It's been said that each subscribers is worth $X amount, and that could be $1 per subscriber. So if you have 100 subscribers, you should be making about $100 /month.
Of course, this is a general example but you get the idea.
And the old cliche goes "The money's in the list", and it's still true as of today.
Take a look at big businesses like Groupon.com. They rely heavily on its email list to push new offers each and everyday. Subscribers opt to receive offers based on their interest and Groupon sends daily deals.
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|Date||25 May 2014|