Marketing Lessons Taught By Psychopaths

Marketing Lessons Taught By Psychopaths

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A psychopath is generally someone who feels little or no real emotion, and instead has to fake it. They might lie a great deal. They have an inflated sense of self-worth. They use superficial charm and glibness to manipulate and con others. They lack remorse, guilt or empathy. And they constantly are in need of new stimulation.

About 1 out of 100 people are psychopaths. Odds are you know at least one, yet you might not realize it. Remember, most of them are not killers as the media might portray them.

But they can be incredibly charming and persuasive. Some psychopaths can find a person’s weak spot in minutes,

manipulate that person using that knowledge, and actually make their target very happy and thankful to have been manipulated.
I’ve seen psychopaths at work. They fake emotions and use the techniques I’m about to cover to make people like them almost instantly.

Have you ever met someone and almost instantly thought you had a lot in common with them? Maybe you did – or maybe they were a psychopath adept at making you feel that way.

Now then, for those with active imaginations, I’m not recommending you turn into a psychopath when it comes to your marketing endeavors. And I’m certainly not suggesting you manipulate your prospects into becoming customers, either.

What I am suggesting is two-fold:
First, we can learn about influence from those who are skilled at it – and psychopaths tend to be especially adept at influencing others.

Second, forewarned is forearmed, which is to say once you are aware of these manipulation techniques, you will be better able to recognize them when they are being used on you or even against you.

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Date 10 July 2017

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