Whenever I coach new entrepreneurs, one of the first concepts we talk about is "embracing unpredictability". When you run a business (online or offline), you better be prepared to deal with huge adversity when it comes to customers, partners, competitors and INCOME!
This is a HARD concept for people to grasp when they come from the mindset and the belief that you should find a job, work hard, and count on a steady paycheck.
Despite having no idea how I was going to check off that last box in my entrepreneurial check list, I went ahead and built my own business because it was something I HAD to do for myself.
And I'm going to be honest. The freedom and independence I created for myself was amazing but it did nothing to pay the bills! For the first few years of my entrepreneurial career I would go from deal to deal living in a constant state of instability... simply because I did not know whether or not I was going to generate enough cash to pay all of my expenses.
Fortunately I was able to sign some larger deals to prevent my business from going under but you can imagine the pressure it put on me month after month. I was constantly trying to drum up new business and never sure if my efforts would actually "pay off" in the end.
That's when I decided to look at how I was getting paid. I was operating from the false assumption that I needed to service one client at a time. The answer had been staring me in the face but I simply didn't see it.
That's the funny thing about operating with your back against the wall. You will sometimes push yourself to a new solution or new idea that wouldn't have occurred to you otherwise.
I looked around and saw many successful business owners operating membership sites, forums, newsletters, etc... and being paid for their efforts month after month. I *KNEW* that this was going to be a key to my ultimate success in business so I just put my head down and went for it.
While the road has been a bit bumpy along the way, I was able to build 2 membership programs that have paid me the ongoing revenue that I was so desperately searching for in those early years.
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|Date||15 June 2014|