When I first started out in online business (almost seven years ago now) it always intrigued me to see marketers go out and pull a circulation of half a million potential views for their products just by getting themselves ten or fifteen deals with other marketers. Half a million targeted, almost guaranteed to be interested, ready to buy viewers, customers even. Wow. Imagine what that would do for your business.
(This is usually the point at which I pull out my calculator and start playing with numbers looking at the earning potential, I don't know any marketer that doesn't do the same, so feel free!)
So how did they do it?
Well that's what I wanted to know too, especially as I was on a budget and didn't have much cash to hand, meanwhile they were doing all this for free. So I went around and bought courses, bought info products, bugged people in the know with all sorts of questions.
The methods they were using all seemed suspiciously similar.
They'd say to me, it's easy. Go check out google (or yahoo, and what's now known as Overture.com back in the day) and search for 'Online Business'. Then all you have to do is find the people who are successful, and e-mail them with your offer.
Something wasn't right here. What was it?
Think about it for a moment. If these marketers are really selling thousands of their 'How to Joint Venture' products, then how many people are contacting everyone on the first 10 pages of these search engines! They must be getting hammered with e-mails.
I gave it a shot anyway, here's what happened.
All of these list owners were replying to me with 'Look, you have a good offer, but since these products started popping up telling people to just use search engines and contact the successful, I've been inundated with more offers than I could handle in a lifetime'. (Oh and trust me when I say that was was one of the kinder responses stating the same point).
It became obvious to me what the problem was.
These marketers may have used these tactics when they first started out, but it just didn't work anymore. This method was saturated (and this was almost seven years ago) yet no one seems to correct themselves or come up with alternatives to such an outdated technique, and how can they afford not to when half a million or more circulation for a single product are at stake here?
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|Date||18 October 2014|