Sales Funnel Mastery
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Sales Funnel Mastery

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Description

Are you frustrated because you aren’t making the kind of money online the quick systems keep promising?

Have you been trying to build your online business for at least 6 months, and you have tried several different “systems” but none of them have done what they promised?

Do you struggle with what to sell and how to sell it?

Are you frustrated because you keep doing what the so - called gurus tell you to do - but nothing is really happening?

Have you bought a system or two that promised you to make it “3 click easy” or to make fast money using their “special secret sauce”?

You know - you’ve seen them - $101,398 next month”, “copy and paste for riches”, “invest $97 and get a money tree in your backyard” -

The truth of the matter is - those systems don’t work for anyone except the person selling them.

Period.

The only person making money is the person selling them.

The thing is - the ONLY way you make money online is if you sell something.

And the easiest way to make money is to sell information.

It works like this:

Someone online needs to learn how to do something you know how to do.

You create a training teaching them how to do it.

When they come to your site, they buy it from you.

That’s the way money is made online.

It’s not made from systems.

It’s not made from copy and paste.

It’s not made when you send traffic somewhere (unless someone sells something and sends you a commission)

It’s made when you sell something.

So the real challenge should be, how can I sell something?

You see, I see a lot of people trying to figure out how to make money online are getting all the wrong training.

They are buying traffic programs.

Traffic programs are useless if you don’t have anything to sell.

They are buying lead gen programs.

Lead gen programs are useless if you don’t have something to sell.

And it’s not your fault.

Because I don’t see this issue talked about online much.

I’m not sure why - maybe it’s because people will buy the hype and glitz and that’s what sells so that’s what the gurus hype.

But if you’ve known me for long, you know I’m not much for hype.

I don’t have glitzy websites.

I don’t make outrageous claims.

I don’t promise riches overnight.

But the people who buy my training tend to love it because I tell it like it is, I don’t mince my words, I don’t look to see which way the wind is blowing before I tell something like it is.

I am very direct.

Both in letters like this, and in my trainings.

And I believe I go a lot deeper in my teaching than most others.

So let’s cut to the chase.

You make money when you sell information.

You make more money when you sell a funnel of information.

What’s a funnel of information?

The easiest way to explain will be to give you an example.

A funnel of information looks something like this:

Let’s imagine you are a yoga instructor and you want to sell yoga instruction online.

The first thing you do is create a beginner yoga instructional course that shows someone all the basic yoga positions.

Let’s imagine this is a 2 hour video.

You sell this video to anyone who wants to learn how to do yoga from watching videos online.

Maybe you sell it for $37.

Let’s say 1000 people come to your site each month, maybe 30 of them buy the yoga beginner positioning course.

So you make about $1000.

That’s the first product in the information funnel.

Now enter the second product.

First some background.

Some people who buy your yoga video will get really bored watching you stretch and pose for the camera. They will decide that they are better off going to their local gym and just hiring a yoga coach.

That’s okay - those people aren’t really your long-term prospects.

But some people who buy your video will really like your style.
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Date 22 July 2014

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