Shopify Secrets – Week of January 16th, 2016

Description

Part One: Introduction to eCommerce

• Choosing products that are right for Shopify
• Determining your market size
• Identifying your target customer
• Evaluating the competition
• Making yourself unique among competitors
• Understanding digital, physical and subscription products
• Choosing which products your store will sell
• Laws, regulations and restrictions for your business & your products

Part Two: Setting up Shopify

• What can you sell on Shopify?
• Choosing the right Shopify package
• Shopify compared to other ecommerce platforms
• Your initial setup
• Adding your products to your store
• Customizing your ecommerce website.
• Setting up your shipping and taxes
• Customizing your payment solutions.
• Launching your store

Part Three: Making you Shopify store a success.

• Other features & add-ons you can use with Shopify
• Using Shopify's learning tools
• Niche Marketing
• Using social media effectively
• Spotting and cashing in on trends
• Holiday selling
• Recognizing opportunities when they knock