Why Should You Use Videos In Your Business?
- Low barrier to entry: as previously mentioned, online videos require very little investment to create. Essentially what you need are a web-cam and a YouTube account.
- Online video allows you to convey strong, compelling messages, establishes credibility and enhances your trustworthiness. People are much more likely to trust you and relate to you when they can see you and hear your voice.
- Like social media, online video allows you to make a stronger personal connection to your clients and prospects, making sure you build a personal connection even before you meet them face to face.
- It's good for your search engine rankings: according to a study conducted by Forrester Research, a stronger presence on YouTube can get you higher rankings because video has up to 50 times better chances than plain text to get to the top of search rankings.
What Would You Use Videos For?
You might be wondering how video can be used on your business. Let's quickly go over main business uses for video:
- Your website
- Your sales page
- Your blog
- A product demonstration
- Video e-mail
- Client testimonials
- Video coaching
The bottom line is, if you aren't implementing videos in your marketing strategy, you're missing out on a whole lot of potential customers.
Whether you're a coach, writer, blogger or small/big business, you need video marketing.
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