Studies show that images, illustrations, pictures, and other visual presentations are more easily recognized, understood, and remembered compared to text. This is because our brain processes images simultaneously while it processes language in a linear/sequential manner.
In other words, text takes longer to process. This is why infographic is getting more and more popular, especially for online marketers.
Did you know that illustrations are processed 60,000 times faster than text? Imagine this—what is easier to do, show a circle or describe it in words? Everyone knows how a circle looks like but when asked to describe it, a lot of people will have difficulty.
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|Date||03 March 2016|